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Kickstarter Quickstart Guide (2024)

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Kickstarter Quickstart Guide (2024 Edition) contains all the steps and expert strategies for launching a project on Kickstarter -- broken down into easy step-by-step tutorials and templates.

This guide is built for use with any Website Builder or Website Theme.

Every key strategy used by the biggest Kickstarters in just 47 pages, supplemented by 10+ walkthrough videos for visual learners.

The Quickstart Guide includes how to:

  • Plan your Pitch & VIP Add-on.
  • Run Kickstarter Follower ads for quality leads.
  • Run Landing Page ads to validate the price & content.
  • Design the Kickstarter and Rewards.
  • Email Templates to Hype Up superfans.
  • Launch and promote a live campaign.
  • Setup & promote a Late Pledge Store

Additionally, you will receive the following packages: 

  • Facebook Ad & Audience Templates
  • Google Ads & YouTube Ads Guide
  • Email Templates
  • Campaign Update Templates
  • Kickstarter Page Template
  • Launch Party livestream video script
  • Reddit Giveaway & Post Templates
  • Sample Press Kits & Influencer Briefs
  • Press & Influencer Outreach Email Templates
Free Updates

My comprehensive collection of templates is always growing with the latest trends in marketing.

Additions & updates are automatically uploaded to the Google Doc file.

Email Support

All template packages have my email address included for priority support.

Have a question about how to get the most out of your marketing efforts? Drop me a line at the email address included with the templates!

Shareable Copy

All templates are a Google Doc that can be saved as a personal copy and also as PDF.

While I do allow you to privately share this copy with co-workers or project teammates, you do not have a license to distribute it publicly or for resale.

View full details

Here's a sneak peek of the Core Framework:

The key to success is to collect either Kickstarter Followers or VIP Reservations, because they both have similar average conversion rates into backers (25 to 30%):

There are three stages to market testing using the Prelaunch Club system: Kickstarter Follower Ads, Landing Page Survey Ads, and VIP Discounts or Exclusive VIP Add-ons

Begin testing with Kickstarter Follower Ads, followed by testing a Landing Page which includes a Survey after email signup.

Use the survey responses about expected price and desired add-ons to craft a “VIP Discount” or “Exclusive VIP Add-on”. This new offer replaces the Survey and asks visitors to put down a $1+ dollar reservation for VIP Perks.


What clients say about the guides:

A glowing testimonial from Slava Heretz of Camlann Games for Matt Olick's Prelaunch Club ad management services to acquire "Ascent of Ashes" video game Steam Wishlists
A testimonial for Prelaunch Club from Sarah, co-founder of Astral Clocktower Studios and "Kristala", a soulslike RPG on Kickstarter
A testimonial from Ayael, creator of Imperial Grace, and Branden Duncan, creator of the Hedgehog Mouse on Kickstarter
A testimonial for Prelaunch Club from Brendan, creator of Creed's Codex series for Dungeons & Dragons on Kickstarter
A testimonial for Matt Olick's ad services at Prelaunch Club from Ibrahim Çelik, project manager from Pelgrane Press Ltd., and also from NaeVee of BigWhoop!
A testimonial for Prelaunch Club and Matt Olick's services from Mira Blackman, creator of "13 Moons" card game on Kickstarter
A glowing review from Kyler Tolman for Matt Olick's services at Prelaunch Club, where they raised over $170,000 on Kickstarter for "Velaflame"
A testimonial for Prelaunch Club from Francis, the creator of Arpobot Smart Shades on Kickstarter
A glowing testimonial from Jonathan, founder of NanoTracks RC, who raised over $340,000 on Kickstarter with Prelaunch Club and Matt Olick's services
A glowing testimonial for Matt Olick's Prelaunch Club from Alex Lidell, author of the best-selling series "Power of Five", who raised over $154,000 on Kickstarter for her "Power of Five Collector's Edition Omnibus"
A testimonial on Reddit for Prelaunch Club
A glowing testimonial for Matt Olick's Prelaunch Club services from Leo, creator of "Dungeon Treats" on Kickstarter
A glowing review for Matt Olick's services at Prelaunch Club from Marco, creator of "Tome of Hags" on Kickstarter, which raised over $83,000 USD
A glowing testimonial about how Matt Olick and Prelaunch Club's services are superior to LaunchBoom's services from long-time Kickstarter creator Krusti, creator of "Dice Bites", "Wicked Echoes", and "Dungeon & Potions - Treats & Dragons"
A glowing testimonial for Matt Olick and Prelaunch Club from Steven Mitchel, founder of Tabletoptech.com, who raised over $210,000 on Kickstarter for Mechi+
A glowing review for Matt Olick's services at Prelaunch Club from Ray, creator of "SideSleeperZ" on Kickstarter, which raised over $100,000 USD
A positive review of the Kickstarter Resources Bundle from a Prelaunch Club discord member.
A testimonial from a new Prelaunch Club member, after reading the Kickstarter Quickstart Guide (2024)
A testimonial for Prelaunch Club and Matt Olick from Jay Topping, co-creator of 'MACABRE' video game which raised over $320,000 on Kickstarter!
A testimonial for Prelaunch Club from Tommy, a creator of Tavern Talk visual novel game
A glowing testimonial for Matt Olick (founder of Prelaunch Club) and his YouTube Channel's videos from Alex Lidell, author of the best-selling series "Power of Five", who raised over $154,000 on Kickstarter for her "Power of Five Collector's Edition Omnibus"
A testimonial for Prelaunch Club from Jo, the creator MOcean wrist watches on Kickstarter
A review of Matt Olick's walkthrough tutorials from creator of the 'KT2 Kungfu Turtle' on Kickstarter
A glowing review for Matt Olick's Kickstarter tutorials by the creator of "ACID HOUSE TERRAIN".
Many testimonials for Matt Olick's quality of service during his 2021 - 2022 consultancy with LaunchBoom

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