LAUNCH-GPT
A CUSTOM GPT & GENERATIVE AI TOOL FOR KICKSTARTER MARKETING
Quick Wizard:
How to Write Prompts
Be clear about the GPT's role at the beginning of the prompt, and then focus each sentence on a particular subject only. It can improve accuracy of answers to provide additional context after detailing the initial instructions or subject-matter. End the prompt with what you expect the GPT to do or how it should respond, if at all.
It is important to know that the GPT processes your prompt in sequential order from start to end. This means that you should not reference something within your prompt prior to introducing that thing.
Referencing Knowledge Files
Launch-GPT is a Custom GPT that is restricted to using 20 different files from the Kickstarter All Resources Bundle in the template store.
You can reference them and make calls to perform specific tasks. Make sure to use quotes "" when referencing a specific chapter inside a document.
EXAMPLES:
"Now, take everything you learned about my product and craft my Facebook ads using the Ads-Copy-Templates in your knowledge files."
"Please search the Ads-Copy-Templates document for the template name 'VIP Discount Prelaunch Ads', then do [task]..."
"See the 'Additional Ad Examples' in the Ad-And-Audience-Templates document for inspiration"
"Replicate the same examples listed in the 'Landing Page VIP Offer Templates'"
Ads & Audiences
- Facebook-Ads-Guide: Comprehensive guide for setting up Facebook ads.
- Google-Ads-Guide: Step-by-step instructions for effective Google ads.
- Ad-Templates-And-Audience-Templates: Audience targeting and ad copy templates.
- Advertising-Brief: Create ad briefs for multi-platform advertising.
- Ads-Copy-Templates: Prewritten text templates for Kickstarter ads.
Landing Pages
- Kickstarter-Worksheet: Build a Kickstarter page and landing funnel.
- Reward-Tiers-Guide: Guide to creating effective Kickstarter reward tiers.
General Copywriting
- Copywriting-Guide: Best practices for engaging copywriting.
Community Building
- Community-Management-Guide: Techniques for building and managing communities.
- Grassroots-Guide: Strategies for grassroots marketing and community outreach.
- Press-Guide-And-Influencer-Guide: Tactics for press outreach and influencer partnerships.
- Email-Templates-And-Campaign-Update-Templates: Email templates for campaign updates and outreach.
Video Production
- Video-Script-Worksheet: Template for structuring video trailers or ads.
- Live-Stream-Guide: Instructions for hosting successful live streams.
Product Launch Strategy
- Campaign-Launch-Guide: Best practices and checklist for launching campaigns.
- Kickstarter-Quickstart-Guide: Step-by-step guide to Kickstarter campaign creation.
- Kickstarter-Planner: Detailed planner for organizing Kickstarter campaigns.
- Supply-Chain-Guide: Strategies for product fulfillment and shipping logistics.
- Market-Analysis-Guide: Tools and techniques for competitor and market analysis.
- Product-Marketing-Guide: Insights on effective product marketing and positioning.
Referencing Ad Templates
Contained in the Ads-Copy-Templates file are various ad text templates designed for specific phases of the Product Lifecycle, further categorized by product category.
You can call upon any particular template using the following language in your prompt. Make sure to use quotes "" wrapped around the template name:
EXAMPLE:
Please thoroughly search the Ads-Copy-Templates document for the template name 'VIP Discount Prelaunch Ads', then extract that template and replace the product name in the extracted template with my product's name. Please present your altered template to me in the same structure as the original template, and make sure to include all 3 stages of ads headlines and ad texts. Before you begin, can you send me the entire original template? I will next send you my product description.
The following are the general categories and individual names of the templates that are available for you to call upon and reference:
Kickstarter Prelaunch Ads
- VIP Add-on Prelaunch Ads
- VIP Deposit Prelaunch Ads
- Kickstarter Follower Prelaunch Ads
Kickstarter Reveal Ads
- Entertainment Product Kickstarter Reveal Ads
- Physical Product Kickstarter Reveal Ads
Live Kickstarter Campaign Ads
- Board Game Live Campaign Ads
- Physical Product Live Campaign Ads
- D&D Live Campaign Ads
- Video Game Live Campaign Ads
End-of-Campaign Ads
- Standard Ending Soon Ads
- Stretch Goal Ending Soon Ads
Post-Campaign Ads
- Late Pledge Ads
How to Generate Facebook Ad Text
When asking Launch-GPT to generate your Facebook Ad Text and Ad Headlines, be sure to tell it to perform the task using the same structure and specifications listed in the ad-text-templates and to use. Also, with the current version of Launch-GPT, it is important to instruct it to incorporate each of the 3 stages of the customer journey:
EXAMPLE:
Please thoroughly search the Ads-Copy-Templates document for the template name 'VIP Discount Prelaunch Ads', then extract that template and replace the product name in the extracted template with my product's name. Please present your altered template to me in the same structure as the original template, and make sure to include all 3 stages of ads headlines and ad texts. Before you begin, can you send me the entire original template? I will next send you my product description.
If any particular headline or text is unsatisfactory, try asking it to create variations:
EXAMPLE:
Now do it again using Hype hooks about the Oscar-winning artists
EXAMPLE #2:
Adjust it to include more roleplay ad text
How to Generate a Landing Page
When asking Launch-GPT to generate a landing page, be sure to tell it to follow the structure listed in the Kickstarter-Worksheet.
EXAMPLE:
Please thoroughly search the Kickstarter-Worksheet document for the 'Prelaunch Landing Page Structure' outline, then follow that structure to craft landing page copy. Please present your landing page copy using the same sections as outlined by that structure, and make sure to include 4 key feature sections where only one uses a bullet-list for supporting text. Before you begin, can you send me the entire original template? I will next send you my product description.
If any particular headline or text is unsatisfactory, try asking it to create variations:
EXAMPLE:
Can you craft me 5 more variations of headlines for your landing page copy's Unique Selling Proposition section?
Assign the GPT's Role
It can be helpful to frame the GPT's output by giving it a specific role, which will give it a focus as it tunnel through specific types of knowledge.
To assign the GPT a role, begin your prompt with the following phrase:
"Assume the role of a [adjective] [role] [additional detail or context about their role]. Now, do [task]..."
EXAMPLE:
"Assume the role of a world-class copywriter at a Kickstarter marketing agency. Now, write me ad headlines and ad texts..."
Adding Requirements to the Output
To make sure the GPT follows a specific rule to do or not do something in particular:
"The [subject] should be..."
"The [subject] should not be..."
"The [subject] should always be..."
"The [subject] should include..."
EXAMPLE:
"The ad texts should include a bullet-list variation that covers each key feature expected to be viral among Sci-fi superfans."
Layered, Multi-step Prompts
There are limits to the number of words within a single prompt (4096 tokens). If your message exceeds this limit, the remainder will be cut off when sent to Launch-GPT.
When you want Launch-GPT to create a landing page or ad text for you, you may find it easier to feed in the entire landing page text or product design document into the GPT prior to it beginning work. In this scenario, just simply tell it to not explain anything and that you will give it further instruction.
EXAMPLE:
I'm going to show you a [Kickstarter Page "Story"] of an upcoming product launch on Kickstarter. Just read and remember this entire [Kickstarter Page "Story"]. Don't explain it to me. I'll give you further instructions after:
When you give Launch-GPT feedback, such as "You did amazing work, thank you!", it will improve the accuracy of future results in the current conversation (in essence, new conversations will not learn from old conversations).
Similarly, you can ask Launch-GPT for feedback on how to improve a specific section, your product pitch, even your reward tiers:
EXAMPLE:
Please give me feedback on how to improve the following section on my Kickstarter page:
[insert here the raw text you want feedback on]
DEBUG: Remove Special Characters & Symbols
AI tools don't work well with special characters, including all emojis, the Registered Symbol ®. Trademark ™, etc.
Make sure to remove any special characters or symbols from your prompt prior to sending it, such as when copying your landing page or other documents text into the chatbox.
DEBUG: Troubleshooting Prompts
Ask the GPT to confirm that it understands the task before it begins working. This will output the specifications you listed in your original prompt, and you can analyze what the GPT actually understood from what you wrote.
For example, using a confirmation output to troubleshoot may reveal that the GPT completely skipped over your "word limit" specification. You can use this information to review specific parts of your original prompt for typos or confusing grammar, etc.
EXAMPLE:
Before you begin to write the [ad headlines and ad text], do you understand your task?
Similarly, you can ask the GPT probing questions to determine how it arrived at the output, or point out mistakes to correct itself:
EXAMPLE:
That doesn't appear to be the right template?
EXAMPLE #2:
Can you show me the original template you used to create the altered template?
When your prompt seems to be failing to communicate the requirements or task, you can ask Launch-GPT for feedback on how to improve your prompts:
EXAMPLE:
That was not the correct template. How can I rewrite my original prompt to ensure that you use the correct template?
How to use Launch‑GPT
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