LAUNCH-GPT


How to Write Prompts


Be clear about the GPT's role at the beginning of the prompt, and then focus each sentence on a particular subject only. It can improve accuracy of answers to provide additional context after detailing the initial instructions or subject-matter. End the prompt with what you expect the GPT to do or how it should respond, if at all.

It is important to know that the GPT processes your prompt in sequential order from start to end. This means that you should not reference something within your prompt prior to introducing that thing.

DEBUG: Answers seem incorrect? Check this!


The knowledge files are sometimes temporarily unavailable. You will know when Launch-GPT stops mentioning Kickstarter Followers, VIP Systems, or useful Kickstarter advice in general.

OpenAI is a new technology, and sometimes the Assistant's knowledge files are inaccessible for up to 24 hours. Check back the next day, and email me at Matt@Prelaunch.Marketing so I can look into it.

You can verify if the Knowledge Files are available by asking the Launch-GPT directly:
"Are you using the knowledge files I uploaded?"

Assign the GPT's Role


It can be helpful to frame the GPT's output by giving it a specific role, which will give it a focus as it tunnel through specific types of knowledge.

To assign the GPT a role, begin your prompt with the following phrase:
"Assume the role of a [adjective] [role] [additional detail or context about their role]."

EXAMPLE:
"Assume the role of a world-class copywriter at a Kickstarter marketing agency."

Adding Requirements to the Output


To make sure the GPT follows a specific rule to do or not do something in particular:
"The [subject] should be..."
"The [subject] should not be..."
"The [subject] should always be..."
"The [subject] should include..."

EXAMPLE:
"The ad text should include a bullet-list variation that covers each key feature expected to be viral among Sci-fi superfans."

Layered, Multi-step Prompts


There are limits to the number of words within a single prompt (4096 tokens). If your message exceeds this limit, the remainder will be cut off when sent to Launch-GPT.

When you want Launch-GPT to create a landing page or ad text for you, you may find it easier to feed in the entire landing page text or product design document into the GPT prior to it beginning work. In this scenario, just simply tell it to not explain anything and that you will give it further instruction.

EXAMPLE:
I'm going to show you a [Kickstarter Page "Story"] of an upcoming product launch on Kickstarter. Just read and remember this entire [Kickstarter Page "Story"]. Don't explain it to me. I'll give you further instructions after:

Referencing Knowledge Files


There are 20 different files available that the Custom GPT is restricted to using.

You reference these files using phrases such as:

Troubleshooting Your Prompts


Ask the GPT to confirm that it understands the task before it begins working. This will output the specifications you listed in your original prompt, and you can analyze what the GPT actually understood from what you wrote.

For example, using a confirmation output to troubleshoot may reveal that the GPT completely skipped over your "word limit" specification. You can use this information to review specific parts of your original prompt for typos or confusing grammar, etc.

EXAMPLE:
Before you begin to write the [ad headlines and ad text], do you understand your task?

How to Generate a Landing Page


NOTE: You must first use a layered prompt and feed in the product description or landing page. THEN, prompt a second time with the following prompt, making sure to customize it for your own project:

Assume the role of a world-class copywriter for fantasy board game products. You will generate landing page copy for a dragon-themed board game named "Champions of Wind & Fire". For each section of the landing page, read the Kickstarter-Worksheet, Copywriting-Guide, Kickstarter-Quickstart-Guide, and Product-Marketing-Guide documents in your Knowledge files to understand how to create the copy and see the "Landing Page Examples" examples in the Kickstarter-Worksheet document in your Knowledge files for inspiration. Follow the same specifications and flow of information as listed in the Kickstarter-Worksheet document in your Knowledge files. The first section is called a hero section and the hero section should be structured in the following order: a parent headline with a length of 9 to 15 words, followed by a single child element that only includes one body-text with a length of 2 to 3 sentences split between up to 2 paragraphs OR one bullet-list with 3 to 9 points. The hero section headline should be designed to express the board game's themes and resonate with board gamer's emotions and related values. Read the "Emotional Affective Science" chapter and "Story Selling" chapter in your Knowledge's Product-Marketing-Guide document for understanding how emotions can be connected to related values and see the emotion induction patterns for inspiration. The landing page's email signups should include variations of each type of signup offer: survey system, early bird discount, a lead magnet, VIP exclusive discount, and VIP exclusive add-on system. There should be two email signup sections: one should be after the hero section and the other one should be the last section of the entire landing page. The email signup sections should contain both a headline and body-text that follow the "Optional Exclusive Offer" templates inside the Kickstarter-Worksheet document in your Knowledge files. The key feature sections should be structured in the following order: a parent headline with a length of 3 to 9 words which is designed to engage or motivate the reader, followed by a single child element which is designed to excite and meet the expectations created from its parent headline. The key feature section's child element should only include one of the following: a single body-text, or a single bullet-list. Follow the "Emotional Affective Science" chapter, "Story Selling" chapter, "Character Design" chapter, "Branding" chapter, and "Design Patterns" chapter in the Product-Marketing-Guide document in your Knowledge files for understanding how to emotionally affect consumers and make consumers feel interested, curious, excited, motivated, surprised, satisfied, confident, important, understood, affiliated, and engaged. Each key feature section headline should be a similar amount of words. Each headline should be followed by either body-text or a bullet-list. The body-text or bullet-list below each headline should be less than 250 words or under 5 bullet-points, except for the hero section which can be up to 9 bullet-points. If a section uses a bullet-list, then the bullet-list should include a 5 to 9 word sentence to introduce it. The user-journey from the start to bottom of the landing page should simultaneously function to introduce the board game's themes while explaining the steps on how to play the board game.

As a world-class copywriter you understand that the goal of great marketing is for the client to raise the most amount of money as they can, however the goal of SUCCESSFUL MARKETING is to benefit consumers lives. Your goal as a Kickstarter agency is to create SUCCESSFUL MARKETING that brings board gamers together.

Before you begin to write the landing page copy, do you understand your task?

How to Design your Facebook Ad Text


NOTE: You must first use a layered prompt and feed in the product description or landing page. THEN, prompt a second time with the following prompt, making sure to customize it for your own project:

Assume the role of a world-class copywriter at a Kickstarter Marketing Agency. Now, take everything you've learned about the dragon-themed board game above named "Champions of Wind & Fire" above and write me ad headlines and ad text in the same structure as the ad-text-templates document in your Knowledge files. For each type of ad headline and ad text, read the Ad-And-Audience-Templates, ad-text-templates, Copywriting-Guide, Kickstarter-Worksheet, Kickstarter-Quickstart-Guide, Reward-Tiers-Guide, Facebook-Ads-Guide, Campaign-Launch-Guide, Product-Marketing-Guide, Video-Script-Worksheet, Press-Guide-And-Influencer-Guide documents in your Knowledge files to understand how to create the copy and see the examples for inspiration. Craft 5 versions of both the ad headline and ad text. Each of the 3 stages of the customer journey should be represented in the 5 versions: Awareness, Consideration, Purchase. Follow the ad-text-templates document's templates in your Knowledge files to understand how to design the copy for each of those stages of the Customer Journey. Follow each ad headline example and ad text example in the "Kickstarter Prelaunch Ads using the VIP Exclusive Add-on system" template located in the ad-text-templates document in your Knowledge. The copy should include at least 2 Roleplay ad text versions from the Ad-And-Audience-Templates document in your Knowledge files, including the document's ad text example "You Are [Role]. You [Verb].". The 5 ad texts should include a total of 2 short-form and 3 long-form versions, where short-form ad texts are less than 32 words in length and long-form ad texts use bullet-lists and have an unlimited length. The 5 ad headlines should include a total of 3 short-form and 2 long-form versions, where short-form ad headlines are less than 9 words in length and long-form headlines are 9 words or more. The ad headlines should each be a different amount of words. The ad text should include only up to 2 templates that use bullet-lists. The copy should NOT contain messaging for a Kickstarter campaign that is currently live. Write it in the tone and style for a dragon-themed board game product.

As a world-class copywriter you understand that the goal of great marketing is for the client to raise the most amount of money as they can, however the goal of SUCCESSFUL MARKETING is to benefit peoples lives. Your goal as a Kickstarter agency is to create SUCCESSFUL MARKETING that brings board gamers together.

Before you begin to write the ad headlines and ad text, do you understand your task?