Prelaunch Club
COGS & Breakeven Calculator
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The COGS & Breakeven Calculator is used to calculate:
- Wholesale prices
- Kickstarter reward tier prices
- Your target Cost-Per-VIP
- Your target Cost-Per-Kickstarter Follower
- Your target Cost-Per-Community Member
- Breakeven ROAS
DIRECTIONS: Simply replace the numbers in the yellow 'Input' boxes with your Cost Per Unit and Shipping Revenue per order.
Free Updates
Email Support
All template packages have my email address included for priority support.
Have a question about how to get the most out of your marketing efforts? Drop me a line at the email address included with the templates!
Shareable Copy
All templates are a Google Doc that can be saved as a personal copy and also as PDF.
While I do allow you to privately share this copy with co-workers or project teammates, you do not have a license to distribute it publicly or for resale.

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I'm writing a book on crowdfunding, and launching it soon on Kickstarter.
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My comprehensive collection of templates is always growing with the latest trends in marketing.
Additions & updates are automatically uploaded to the Google Doc file.