How To Launch a Kickstarter (2025)
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The world's most extensive and up-to-date collection of step-by-step marketing guides, tools, and templates for launching on Kickstarter.
The bundle includes all Prelaunch Club's templates:
- Facebook Ad Image & Text
- Google, YouTube Text
- Proven, Winning Audiences for Every Product Category
- Press Kits, Influencer Briefs
- Press Releases & Influencer Outreach Emails
- VIP Community Post Templates
- Grassroots Posts
- Mailing List Emails
- Campaign Updates
- Video Trailer outline
- Product Walkthrough Video outline
- Launch Party livestream outline
- Campaign & Landing Page templates
- Photoshop templates
Additionally, you will receive:
- "Rocket" Shopify Theme
- Kickstarter Quickstart Guide (2024)
- Setup Guides for both Shopify and Kickstarter Campaigns
- Over a dozen tools and apps for startups
Also get access to walkthrough video & written guides presented in a step-by-step manner for each marketing channel:
- Community Management
- Social Media ads (Facebook, TikTok, Google, and YouTube)
- Grassroots (Reddit, Discord, Facebook Groups, LinkedIn, etc.)
- Livestreaming
- Press
- Influencers
- Contests
- Manufacturing, Logistics, and Fulfillment with VIP Systems
- ... and more! (Conventions, Databases, SEO, Amazon ecommerce, Retailers, etc.)
Free Updates
Email Support
All template packages have my email address included for priority support.
Have a question about how to get the most out of your marketing efforts? Drop me a line at the email address included with the templates!
Shareable Copy
All templates are a Google Doc that can be saved as a personal copy and also as PDF.
While I do allow you to privately share this copy with co-workers or project teammates, you do not have a license to distribute it publicly or for resale.
'Simple Rocket' Shopify Theme
The Simple Rocket shopify theme is a specially designed theme which supports all the features necessary to execute VIP Add-ons and $1 Deposits, Kickstarter Followers, and Surveys.
After your launch, you can easily transform your Prelaunch landing page into a Late Pledge Shop with the built-in Product and Collections page templates for Kickstarter.
Winning Ad Text & Image Templates
Download all of our best proven, winning ad headline and primary text templates for Facebook Ads, Google / YouTube ads, TikTok Ads, and Reddit Ads.
There are 20+ ad image templates in editable Photoshop PSD files, each with multiple variations of suggested text depending upon the stage of your project (Coming Soon, Now Live, Ending Soon).
Here's how it works, step‑by‑step:
The key to success is to collect either Kickstarter Followers or VIP Reservations, because they both have similar average conversion rates into backers (25 to 30%):
Begin testing with Kickstarter Follower Ads, followed by testing a Landing Page which includes a Survey after email signup.
Use the survey responses about expected price and desired add-ons to craft a “VIP Discount” or “Exclusive VIP Add-on”. This new offer replaces the Survey and asks visitors to put down a $1+ dollar reservation for VIP Perks.
Complete & Easy Walkthrough Videos
Every step of the guides are laid out in 20+ simple walkthrough video tutorials I recorded working behind-the-scenes with REAL Kickstarter campaigns, so you can always follow along and succeed — no matter whether you're a visual or written learner.
What clients say about the guides:
Featured Templates
Kickstarter Quickstart Guide (2024)
Kickstarter Quickstart Guide (2024)
Kickstarter Facebook Ad Templates
Kickstarter Facebook Ad Templates
Kickstarter Page Template
Kickstarter Page Template
Get early access to new guides
I'm writing a book on crowdfunding, and launching it soon on Kickstarter.
Join my mailing list to be notified when it launches, and also get early access to my upcoming new Facebook Ad templates soon!
My comprehensive collection of templates is always growing with the latest trends in marketing.
Additions & updates are automatically uploaded to the Google Doc file.