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![Article cover image for "How to Research Market Trends"](http://prelaunch.marketing/cdn/shop/articles/business-marketTrends.png?v=1704181649)
One of the keys to any business is to really understand what your customers want. A product that does not fit the market will not succeed.
![Article cover image for "Research Where Customers Find New Products"](http://prelaunch.marketing/cdn/shop/articles/business-shopperResearch.png?v=1704181629)
To reach your ideal customers at the cheapest cost, you must figure out where they go to shop and find new products.
![Article cover image for "Systematic Evaluation of Market Testing"](http://prelaunch.marketing/cdn/shop/articles/business-marketTesting.png?v=1704181561)
By strategizing the market-testing phase, you can reduce financial risks and increase chances for success.
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