When setting up your funnel, it’s important to determine your marketing goals so you can place appropriate Calls-to-action at each touchpoint.
Your marketing goals may change throughout your campaign. You can exchange the call-to-action at various touch points at any time.
NOTE: The conversion rate of email signups will be higher without using a VIP System. This is because the VIP System identifies and segments the highest-quality leads within your existing email list, thus moving them into a different “bucket”.
Here are examples of marketing goals and their conversion rates into sales:
- Email Signups
- Conversion Rate: 1% to 10%
- Conversion Rate: up to 3% (using VIP system)
- Acquisition Cost: under $1 (in-app leadform)
- Acquisition Cost: $1 to $3 (landing page)
- Kickstarter Followers
- Conversion Rate: 5% to 50%
- Acquisition Cost: $1 to $4 (direct ad traffic to prelaunch page)
- Acquisition Cost: $2 to $5 (landing page, hero banner button)
- Acquisition Cost: $4 to $6 (landing page, post sign-up offer and email)
- Community Members (Facebook Group, Discord, WhatsApp)
- Conversion Rate: 5% to 50%
- Acquisition Cost: $4 to $6 (landing page, post sign-up offer and email)
- VIP Reservations
- Conversion Rate: 5% to 50%
- Acquisition Cost: $5+ (landing page, post sign-up offer and email)
The average conversion rate of Kickstarter Followers into Backers is roughly 25% with a launch day success.
However, sometimes there are launch day failures which usually occur due to the campaign not being ready for launch - for example, if the team leadership decides that they must launch tomorrow because they have run out of funds and team members will disband, need to launch due to pressure from investors.
If the Campaign page is not properly designed, or the reward tiers are unclear, cluttered, or poorly priced outside consumer's expectations on fair market pricing, then a launch day failure can occur.
"Launch day failures" commonly result in conversion rates of 5%, whether using Kickstarter Followers or a VIP System. VIPs will not back a campaign if the campaign page does not fulfill their expectations, or the pricing is unrealistic and unfair for a premium product in that product category.
Regardless, these failures are relatively uncommon.
For examples of Kickstarter Follower conversion rates into backers, here is a random sampling of the projects I have collaborator access on, mixed with some from within my Prelaunch Club Discord community:
GAMING PROJECTS
Necromancers of Monastis - 30% conversion rate for Kickstarter Followers
Mechi+ Mini Carry Case - 16% conversion rate
Whispers of Luminaries - 26% conversion rate
Kristala - 24% conversion rate
Imperial Grace - 39% conversion rate
Exalted Vales - 24% conversion rate
Dice Bites - 16% conversion rate
Tome of Hags - 33% conversion rate
Wicked Echoes - 21% conversion rate
PHYSICAL PRODUCTS
SideSleeperZ - 31% conversion rate for Followers
NANO TRACKS - 34% conversion rate
Volta MAX Cables - 43% conversion rate
Velaflame - 19% conversion rate
Ultimate Hamper - 14% conversion rate
Power Of Five Omnibus - 30% conversion rate
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