Finding Competitors
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Browse Kickstarter
- Browse the product categories on Kickstarter
- Search the product type on Kickstarter
Search Google
- “Best [product type] in 2021”
- “[product type] reviews”
- “Top 10 [product type]”
Manufacturer Analytics
Access competitors' manufacturers, import quantities, and also check import trends for any product using ListThe, ImportYeti, and ImportGenius:
https://www.importgenius.com/Â
https://www.importyeti.com/
Facebook Ad Libraries
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Facebook Ad Library
- The original database
https://www.facebook.com/ads/library/
Ad Library Spy
- The world’s largest ad libraryÂ
https://adlibraryspy.com/
Unicorn Ad Library
- Facebook Ad Library, organized by niche
https://www.unicornads.com/#selectyourNiche
Ad Creative Bank
- Facebook Ad Library, organized by creative type
https://www.theadcreativebank.com/creative-type
Amazon Ad Libraries
Advigator
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Subreddit Analysis
Try searching a competitor on Reddit and catalogue each subreddit that the competitor appears in. You can use these communities to construct a psychographic profile and more accurately target them with ads on either Facebook, TikTok and Reddit.
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Consumer Reviews
Note what had excited people the most.
Note what they were disappointed with.
Youtube
- Search the competitor product on Youtube
- Try filtering search results within the last year to find recent reviews
Amazon
- Search for Amazon listings of their product to access consumer reviews
Publications
- Reverse image search their promo images to find more journalist reviews
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Old Website Versions
You can view old versions of competitors’ websites, even after they’ve been updated, using the WayBackMachine:
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Closing Thoughts
It's crucial to do competitor research and analyze how their promotional messaging is organized and structured. Their success proves their promotional model.
By matching your own product presentation against your competitors, you can increase chances of success on Kickstarter, increase clarity of the messaging, and more easily diagnose any deficiencies in the page design or product design.
Dig deeper: How to research where your customers discover new products
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