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All 'Campaign Launch' lessons
![Article cover image for "How to do Facebook Ads for Kickstarter (2023)"](http://prelaunch.marketing/cdn/shop/articles/banner-prelaunch-club3-wide-academy-facebook1.png?v=1704181575)
With our live Kickstarter campaign ending soon, we have spent a total budget of less than $3000 for an overall Return on Investment of 2000%.
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![Article cover image for "How to Setup the Facebook Pixel for Kickstarter"](http://prelaunch.marketing/cdn/shop/articles/banner-prelaunch-club3-wide-academy-facebook2-ks.png?v=1704181507)
Learn step-by-step how to set up and install the Meta Pixel (formerly Facebook Pixel) for Kickstarter and also tracking Kickstarter Follower for ad optimization.
![Article cover image for "Building a Prelaunch Community for Kickstarter"](http://prelaunch.marketing/cdn/shop/articles/banner-prelaunch-club3-wide-academy-overview.png?v=1704181484)
There are multiple strategies to generate momentum during a Kickstarter campaign. Let’s briefly go over each of them, including all the secret tips and tricks to ensure success.
![Article cover image for "How to Plan Reward Tiers on Kickstarter"](http://prelaunch.marketing/cdn/shop/articles/banner-prelaunch-club3-wide-academy-rewardTiers.png?v=1704181546)
Just like the campaign page itself, the potential backer has a journey through the reward tiers as they scroll down through them.
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