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How to Setup the Facebook Pixel for Kickstarter

Learn step-by-step how to set up and install the Meta Pixel (formerly Facebook Pixel), verify the domain with Facebook Business, and set up the aggregated events management in Event Manager.


Creating a Pixel

The easiest way to create a pixel is via Business Manager, follow these steps:

  1. Go to Business Settings in Business Manager.
  2. Select your business.
  3. Click Data Sources.
  4. Select Pixels.
  5. Click Add by the search bar at the top of the page.
  6. Type in a name for your pixel.
  7. Click Continue.

 After you have created a new pixel with the above steps, press “Add assets” and select your Ad Account:

Connect the new Facebook Pixel with your Ad Account 

Walkthrough Video

You can watch a walkthrough video of setting up a Facebook Pixel, here.


Pixel Installation

First, get your pixel code from Events Manager.

Click the "Add Events" button in Events Manager, and then press "From a New Website" in the dropdown menu.

In the pop-up, select "Install Code Manually" and then copy the code to Notepad, as you will need to make adjustments:

Getting the Facebook pixel code from Events Manager


The next steps will depend upon the website builder you are using, whether it's ClickFunnels, LeadPages, WordPress, Squarespace, etc... but you will need to perform it in the same manner.

For the Landing Page, the page that people first visit after clicking your ad, the initial code you copied into Notepad does not need adjustments. Add it to the landing page, whether in a "Custom HTML" block, or the header, etc.

For the Special Offer page or "Thank You For Signing Up" page, you will need to insert an extra line of code.

Copy and paste the line "fbq('track', 'PageView');" immediately below it, and change the word "PageView" to "Lead" on the new line:

Tracking the Lead Event on a Kickstarter Prelaunch Funnel


Copy this new pixel code script into the "Thank You For Signing Up" page or Special Offer page.


After a customer makes a purchase, such as for a VIP Reservation that costs $1, you will want to modify the pixel script again with "fbq('track', 'Purchase');" and insert it into the "Thank You For Your Purchase" page.


Your pixel is now installed on your site! 


Verify your pixel is working with the "Meta Pixel Helper" browser-plugin:

If instead you are using WordPress, use a plugin like PixelYourSite:



Your pixel is now setup! You are ready to begin running Facebook ads, which you can read the step-by-step guide here.




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