🏷️ Business

How to Research Market Trends

One of the keys to any business is to really understand what your customers want. A product that does not fit the market will not succeed.


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Keyword Analysis


Related Searches

Use a tool like KeywordTool.io to get a complete list of “autocomplete” options when searching for a keyword on Google.

Similarly, at the bottom of the first page of any search results on Google, you will see a list of recommended search terms.

 

Google Trends

Analyze the amount of searches made for specific keywords on Google, and discover related keywords to those searches:

https://trends.google.com/trends/

 

TF*IDF Analysis

TF*IDF Analysis is a method that computes the most common words and phrases that appear within the top web pages returned by a search result.

A free TF*IDF Analysis tool is by SEObility:

https://www.seobility.net/en/tf-idf-keyword-tool/

 

Hashtag Analysis

Use RiteTag to analyze how popular specific hashtags are on social medias:

https://ritetag.com/




Trending Charts

There are various trending charts for specific industries:

 

YouTube Search

Go to YouTube and search for a product type + “Review” or “Best 2023” etc.

Filter the search results by “uploaded within the last few months”.




Community Analysis

Explore places where consumers hang out to discuss a product type:

Note what consumers are excited about.

Note what consumers are disappointed in.

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