Keyword Analysis
Related Searches
Use a tool like KeywordTool.io to get a complete list of “autocomplete” options when searching for a keyword on Google.
Similarly, at the bottom of the first page of any search results on Google, you will see a list of recommended search terms.
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Google Trends
Analyze the amount of searches made for specific keywords on Google, and discover related keywords to those searches:
https://trends.google.com/trends/
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TF*IDF Analysis
TF*IDF Analysis is a method that computes the most common words and phrases that appear within the top web pages returned by a search result.
A free TF*IDF Analysis tool is by SEObility:
https://www.seobility.net/en/tf-idf-keyword-tool/
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Hashtag Analysis
Use RiteTag to analyze how popular specific hashtags are on social medias:
Trending Charts
There are various trending charts for specific industries:
- Physical Products:Â Â
- Video Games:Â
- Board Games:
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YouTube Search
Go to YouTube and search for a product type + “Review” or “Best 2023” etc.
Filter the search results by “uploaded within the last few months”.
Community Analysis
Explore places where consumers hang out to discuss a product type:
Note what consumers are excited about.
Note what consumers are disappointed in.
Make a list of key phrases or words the community members use to describe features of other products they care about.
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Closing Thoughts
The best approach to designing a product is to find the intersection of what consumers want to buy and what you want to create. By aligning your intention and values with consumers, your passion transforms into a business.
Dig deeper: How to Research Competitors' Ads, Page & Manufacturer Source for Kickstarter
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