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Market Mapping Tool

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A market map (also known as a perceptual map, or positioning map) is simply a graph of competitors laid out upon an X-Y axis of product qualities, styles, genres, world settings, or values.

You can identify holes in the market using a market map, and subsequently address those holes with your product design and messaging.



With the market mapping tool, simply lay out your axis labels (product qualities, styles, genres, world settings, values), and then insert your competitors. 

Then, adjust the values of each axis for each competitor, and the market map may reveal a clear hole in the market which your product can address.

Free Updates

My comprehensive collection of templates is always growing with the latest trends in marketing.

Additions & updates are automatically uploaded to the Google Doc file.

Email Support

All template packages have my email address included for priority support.

Have a question about how to get the most out of your marketing efforts? Drop me a line at the email address included with the templates!

Shareable Copy

All templates are a Google Doc that can be saved as a personal copy and also as PDF.

While I do allow you to privately share this copy with co-workers or project teammates, you do not have a license to distribute it publicly or for resale.

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