Prelaunch Club
Kickstarter Email Templates
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The Kickstarter Email Templates contains over 60 different email templates for just about every situation and scenario that comes up during crowdfunding.
It includes emails for both prelaunch and live campaigns:
✂️ Welcome Templates
- VIP Offer
- Welcome Email
- Purchase Receipt
-
Join Community Offer
- Welcome Email
- General Community Invite
-
Addendum
-
Opt-In Offer
- Welcome Email
-
Follow Up with Tips
-
Follow Kickstarter
-
Welcome Email
-
Whitelist
- Generic Whitelist Email
- #1 Welcome Email Addendum
- #2 Introduce Yourself
- #3 Ask a Question
✂️ Event Templates
-
Livestream
- Addendum
- Announcement
-
Now Live
-
Reddit AMA
- Addendum
-
Now Live
-
Expo Appearance
- Announcement
- During the Event
-
Trip Report
-
Awards Contest
- Request Votes
✂️ Campaign Templates
- Prelaunch
- VIPs Announce Launch
- Announce Launch Date
- Reward Chart Preview
- Trailer Video Preview
- Manual or Guide Download
- Campaign Launched
- VIPs Just Launched
- Just Launched
- Launch Evening
- Day #2
- VIPs Rebate
- Week #1 Recap
- End of Campaign
- 7 Days Remaining
- 72 Hours Remaining
- 48 Hours Remaining
- 24 Hours Remaining
- Final Hours
- Additional Templates
- First Stretch Goal Unlock
- Stretch Goal for All Backers
- Stretch Goal with Vote
- Projects We Love Badge
- Behind the Scenes
- Sneak Peek Series
- Contest Addendum
✂️ Explainer Templates
- Kickstarter Explainer
- Addendum
- How Kickstarter Works
- How Add-ons Work
✂️ Additional Templates
- Survey or Feedback
- Steam Page is Live
- Prologue Demo
- Referral Programme
- Late Pledges
- Next Project
Free Updates
Email Support
All template packages have my email address included for priority support.
Have a question about how to get the most out of your marketing efforts? Drop me a line at the email address included with the templates!
Shareable Copy
All templates are a Google Doc that can be saved as a personal copy and also as PDF.
While I do allow you to privately share this copy with co-workers or project teammates, you do not have a license to distribute it publicly or for resale.

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I'm writing a book on crowdfunding, and launching it soon on Kickstarter.
Join my mailing list to be notified when it launches, and receive a complementary download of all my Facebook Ad templates!
My comprehensive collection of templates is always growing with the latest trends in marketing.
Additions & updates are automatically uploaded to the Google Doc file.