How to turn a TikTok Influencer's Post into an Ad for Kickstarter

Turn an Influencer Post into an Ad

TikTok has tools for promoting influencer’s videos who sponsor your brand.

When an influencer promotes your brand, ask them for an “Authorization Code”, which you can then use in TikTok Ads Manager. If needed, you can provide them with a link to this article which details how they can get the code for you.

To use the post as an ad, first go to TikTok Ads Manager, click “Assets”, then “Spark Ad posts”, and press the “Apply for authorization” button. 

Finally, insert the post code:

Now that authorization is set up, create a new ad campaign by going to the Campaign dashboard and click the “Create” button:

If it asks, select “Custom Mode”:

Select the “Traffic” Objective if you are linking traffic to a live Kickstarter campaign, as you cannot use a TikTok pixel on the Kickstarter website – otherwise, you can use Leads objective if you have a pixel on the webpage:

It will next ask if you want Campaign Budget Optimization or setting a Campaign Budget – leave these options off, i.e. the default settings.

Next it will present the Ad Group options. Set the demographics to be the same as your Facebook campaigns – in essence, ages 25 to 54, USA, etc.

For Interest Targeting, use the “Hashtags” to hone in on your ideal target:

EXAMPLE:

After finishing the Ad Group settings, press the “Next” button to start designing the ad.

Turn on “Use TikTok account to deliver…”, and then select the authorized influencer’s account in the dropdown list:

Scrolling down to the next section, “Ad Format”, select the influencer’s post.

Finally, in the last section “Destination”, insert the Kickstarter page link.
Remember to choose Call-To-Action text by pressing “View Selected Text”. Uncheck all the text options except for “Learn More” and “Check It Out”.

Your ad is now ready!

Press “Publish” when you are done reviewing your work. It can take up to 24 hours for the ad to be reviewed and start serving.